Alessandra Branca Debuts Bedding for Sferra
Alessandra Branca is on a mission: to educate consumers through seduction. “When you pick up a 19th-century textile, it’s so completely different than what most people today are used to,” the effervescent Rome-born, Chicago-based interior decorator says, going on to wax eloquently about antique linens that were handmade for dining and for dozing—the richness of the fibers, the weight, the softness, and the craftsmanship, from the fine weave to the expert embroidery. “Good quality lasts forever,” she says.
Bed linens are a particular passion. So say hello to Casa Branca for Sferra, a capsule collection of embroidered cotton-percale sheets, duvet covers, pillows, and more that Branca recently created with the 127-year-old Italian luxury-goods company. She calls the four styles “playful but classical and not goopy.”
The wide embroidered trim of Intreccio (Italian for "basket weave") takes its inspiration from traditional Nantucket and Japanese baskets, two of the artisan-crazy Branca’s passions. Corona, which is made to order with the customer’s choice of embroidery colors, has hand-cut scalloped edges inspired by 19th-century pelmets. Intreccio is offered in white with natural-tone (think straw-yellow) embroidery. Prices range from $175 for an Intreccio standard pillow sham to $3,595 for a Corona queen-size duvet cover.
“If you’re trying to decorate your place without a lot of money, a great set of sheets is a good place to start,” the designer explains. “I grew up with really good linens, and they’re one of the few things that you can buy that will immediately affect your lifestyle.”